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Project Description

Client Rolls-Royce Motor Cars
Agency The Fifth Business

Project Interactive e-Learning
Role Art Direction & Design

This interactive e-learning tool takes Rolls-Royce's top global sales people through all the details of the new Rolls-Royce Phantom range of luxury cars. This tool takes the user on a journey where they can understand the 'vision' that the car embodies, to sales guidelines and to learning all technical exterior and interior aspects of the car using interactive 3D rollover applications.

By the time the sales people experience the actual cars; their knowledge of each car will be extensive. Therefore saving Rolls-Royce time and money and streamlining the process of new product introduction to the global sale team.

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© 2011 Michael Selvadurai. All Rights Reserved.




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